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Viewers have never had it so good. Streaming services such as Netflix® and Amazon Prime® are investing in high-quality, unique content. Studios/programmers/broadcasters such as Disney+® are distributing their back catalogs and new content directly to consumers, and the latest movies are going straight to streaming.
The popularity of these services is changing TV viewing habits. For a new generation, TV viewing means watching streaming services on a tablet. There’s also an accelerating increase in “cord cutters” canceling pay-TV subscriptions and becoming broadband-only customers for service providers.
Streamers are small, cost-effective Wi-Fi-connected video devices (set-tops). These are optimized for service providers, allowing them to meet the viewing demands of today and tomorrow by delivering aggregated streaming content on the TV.
Using streamers, service providers can address broadband-only customers by offering an alternative to a retail device, with the service provider’s brand on the TV user interface. This enables access to valuable consumer viewing data and provides a “shop window” that allows providers to market additional content or service package upgrades—such as live TV channels, movie and sports content—all from the same device.
CommScope is a leader in the streamer market, having shipped 5M+ devices to tier 1 service providers in North America and Europe, including Liberty Global UPC Poland’s Mini TV Box. We have extensive experience in integrating streaming services, with multiple deployments to tier 1 service providers around the world, such as TDS, Freesat, Foxtel, Telia, etc.